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Glossary

COBO

COBO (Corporate-Owned, Business-Only) is the strictest device ownership model: the company buys the device, manages it entirely and forbids any personal use. No personal accounts, no consumer apps, often a locked set of approved applications. It's the default for frontline, shared and regulated devices.

How it works

A COBO device is enrolled as fully managed. On Android, that's the "fully managed device" mode of Android Enterprise, usually triggered at first boot via zero-touch or a QR code. On iOS and iPadOS, it's a supervised device enrolled through Apple Business Manager. Windows uses Autopilot with a corporate Entra ID join.

Once enrolled, IT controls the whole stack. Only allowlisted apps install. Personal accounts are blocked. Settings the user shouldn't touch (Wi-Fi, VPN, developer options) are locked. On many fleets, the launcher is replaced by a kiosk showing three or four icons.

Factory reset protection makes sure a wiped device comes back under management rather than becoming a free phone.

Why it matters for a fleet

COBO is where security and simplicity meet. A warehouse scanner, a nurse's shared tablet or a point-of-sale terminal has one job. Every extra app is attack surface and helpdesk noise.

It's also the easiest model to defend in an audit. No personal data on the device means no GDPR ambiguity about what IT may wipe or inspect.

The downside is user experience on individually assigned phones. Sales reps handed a locked-down COBO phone will carry a second, personal one. If that's the case, COPE is usually the better fit.

Pick COBO for shared devices, dedicated hardware and anything touching payment or health data. For a sales team that needs one phone for calls, email and the CRM, COPE with a work profile keeps the same security on the work side without the second-phone problem.

How Appaloosa handles it

Appaloosa enrolls COBO devices through Android zero-touch, Apple Business Manager and Windows Autopilot, so a device is managed before anyone touches it. From the MDM console, you apply the security policies, push only the approved apps from the enterprise app store, switch on kiosk mode where needed and wipe the device remotely if it goes missing. Remote support via TeamViewer helps when a field device misbehaves.

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Frequently asked questions

What's the difference between COBO and a dedicated device?
COBO describes ownership and usage policy: company-owned, work only. A dedicated device is a technical configuration (Android's term) where the device is locked to one purpose or app set. Most dedicated devices are COBO, but a COBO phone can still run several business apps freely.
Can a user add a personal Google account on a COBO Android device?
Not if IT blocks it, which is standard. Fully managed mode lets the admin disable adding accounts, so only the managed Google Play account exists. The user can't install consumer apps or sync personal data to the device.
Does COBO require buying devices from a specific reseller?
Only for automated enrollment. Android zero-touch and Apple Business Manager need devices purchased through an authorized channel. Otherwise, a QR code enrollment at factory reset achieves the same fully managed state with a minute of manual work per device.