COOKIE POLICY
appaloosa.io
Last updated: October 1, 2025
1. INTRODUCTION
We use cookies to improve your experience on our websites https://www.appaloosa.io and https://www.appaloosa-store.com. This cookie policy forms part of OB2J's Privacy Policy. It covers the use of cookies between your device and our site.
We also provide basic information about the third-party services that we may use, which may also use cookies as part of their service. This policy does not cover their cookies.
If you do not wish to accept cookies from us, you must configure your browser to refuse cookies from https://www.appaloosa.io and https://www.appaloosa-store.com. In that case, we may be unable to provide you with some of the content and services you want.
2. WHAT IS A COOKIE?
A cookie is a small piece of data that a website stores on your device when you visit it. It generally contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifetime of the cookie itself.
Cookies are used to enable certain features (for example, logging in), to track site usage (for example, analytics), to store your user settings (for example, time zone, notification preferences), and to personalise your content (for example, advertising, language).
Cookies set by the website you are visiting are generally called first-party cookies. They usually only track your activity on that particular site.
Cookies set by other sites and companies (that is, third parties) are called third-party cookies. They may be used to track you across other websites that use the same third-party service.
3. TYPES OF COOKIES AND HOW WE USE THEM
3.1 Essential cookies
Definition: Essential cookies are crucial to your experience of a website, enabling core features such as user logins, account management, shopping carts and payment processing.
Our use: We use essential cookies to enable certain functions on our website.
These cookies are strictly necessary for the site to work and cannot be disabled.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| _appaloosa_session | User session / Authentication | Session | First-party |
3.2 Performance cookies (Analytics)
Definition: Performance cookies track how you use a website during your visit. Generally, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors that their users may encounter, and make better strategic decisions to improve the overall website experience of their audience.
Our use: We use performance cookies on our site.
These cookies collect pseudonymised data (for example a unique identifier associated with your device or your browsing session) which is considered personal data within the meaning of the GDPR. IP addresses are truncated (IP anonymisation) and we do not receive any information that allows you to be directly identified. The use of Google Analytics requires your prior consent.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| ajs_anonymous_id | analytics | 1 year from last access | Third-party provider |
| ajs_group_id | analytics | 1 year from last access | Third-party provider |
| ajs_user_id | analytics | 1 year from last access | Third-party provider |
| analytics_session_id | analytics | 1 year from last access | Third-party provider |
Google Analytics (GA4)
We use Google Analytics 4 to analyse the use of our website.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
_ga | Unique identifier used to distinguish users | 2 years | Third-party (Google) |
_ga_<container-id> | Maintains session state | 2 years | Third-party (Google) |
_gid | Unique identifier used to distinguish users | 24 hours | Third-party (Google) |
IP anonymisation: Yes, IP addresses are anonymised.
More information: Google's use of cookies
HubSpot Analytics
HubSpot helps us track interactions with our website and our marketing content.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
__hstc | Main tracking cookie used to identify visitors | 6 months | Third-party (HubSpot) |
hubspotutk | Tracks the visitor's identity (used for forms and deduplication) | 6 months | Third-party (HubSpot) |
__hssc | Counter of page views within a session | 30 minutes | Third-party (HubSpot) |
__hssrc | Indicates whether the visitor has restarted their browser | Session | Third-party (HubSpot) |
More information: HubSpot cookies
3.3 Functionality cookies
Definition: Functionality cookies are used to collect information about your device and the settings you can configure on the website you are visiting (such as language and time zone settings). With this information, websites can provide you with personalised, enhanced or optimised content and services.
Our use: We use functionality cookies on our site, mainly through HubSpot to personalise the user experience.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
hs-messages-is-open | Determines whether the chat widget is open for future visits | 30 minutes of inactivity | Third-party (HubSpot) |
hs-messages-hide-welcome-message | Prevents the chat welcome message from being displayed repeatedly | 1 day | Third-party (HubSpot) |
3.4 Marketing and advertising cookies
Definition: Targeting/advertising cookies help determine which promotional content is most relevant and appropriate for you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of the content presented to you.
Our use: We use marketing cookies through HubSpot and Google Analytics to improve our marketing campaigns.
HubSpot Marketing
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
__hstc | Visitor tracking for marketing | 6 months | Third-party (HubSpot) |
hubspotutk | User token for marketing tracking | 6 months | Third-party (HubSpot) |
3.5 Customer support cookies (Intercom)
We use Intercom to provide real-time customer support through chat, for customers, from our administration interface.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
intercom-id-[app_id] | Unique anonymous identifier for each visitor | 270 days | Third-party (Intercom) |
intercom-session-[app_id] | Session identifier used to track a specific visit | 7 days | Third-party (Intercom) |
intercom-device-id-[app_id] | Device identifier | 270 days | Third-party (Intercom) |
More information: Intercom cookies
4. MANAGING YOUR COOKIE PREFERENCES
4.1 HubSpot consent banner
When you visit our website for the first time, a cookie consent banner will be presented to you, asking you to accept, refuse or manage your cookie preferences.
You can change your preferences at any time by:
- Clicking on the "Manage cookies" link in the footer of our website
- Accessing your browser settings
Retention of consent: Your cookie choices are kept for 6 months through HubSpot, after which we will ask for your consent again.
4.2 HubSpot consent cookies
HubSpot uses the following cookies to manage your preferences:
| Cookie name | Purpose | Duration |
|---|---|---|
__hs_opt_out | Remembers that you have chosen to refuse cookies | 6 months |
__hs_do_not_track | Prevents the HubSpot tracking code from sending information | 6 months |
__hs_cookie_cat_pref | Records the cookie categories you have consented to | 6 months |
hs_ab_test | Used to consistently serve the same version of an A/B test page | Session |
4.3 Your browser settings
You can also manage cookies through your browser settings. Most browsers allow you to:
- See which cookies are stored
- Block all cookies
- Block third-party cookies only
- Clear cookies when you close your browser
- Delete all existing cookies
Warning: Blocking cookies may affect your experience on our website and limit the features available.
Instructions by browser:
- Chrome
- Firefox
- Safari
- Edge
4.4 Additional options
Global Privacy Control (GPC): You can broadcast the Global Privacy Control (GPC) to refuse the use of cookies on each participating browser system that you use. Learn more about Global Privacy Control.
Blocking images/transparent GIFs: Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your browser settings.
5. THIRD-PARTY SERVICES AND THEIR COOKIES
Our websites integrate third-party services that may set their own cookies. We do not have direct control over these third-party cookies.
5.1 Google Analytics
Provider: Google LLC
Purpose: Audience analysis and visit statistics
Privacy policy: Google Privacy Policy
Opt-out: Google Analytics opt-out browser add-on
5.2 HubSpot
Provider: HubSpot, Inc.
Purpose: CRM, marketing automation, page hosting, consent management
Privacy policy: HubSpot Privacy Policy
Cookie policy: HubSpot Cookie Policy
5.3 Intercom
Provider: Intercom R&D Unlimited Company
Purpose: Customer support and live chat
Privacy policy: Intercom Privacy Policy
Cookie policy: Intercom Cookie Policy
6. COOKIES AND THE GDPR
In accordance with the General Data Protection Regulation (GDPR), we comply with the following principles:
6.1 Consent
We ask for your explicit consent before placing non-essential cookies (analytics, marketing, functionality) on your device.
6.2 Exempt essential cookies
Cookies that are strictly necessary for the operation of the site do not require prior consent, in accordance with article 82 of the loi Informatique et Libertés.
6.3 Clear information
We provide clear and complete information about:
- The cookies we use
- Their purpose
- Their retention period
- The third parties that have access to them
6.4 Withdrawal of consent
You can withdraw your consent at any time by:
- Using the cookie manager on our site
- Changing your browser settings
- Contacting us at dpo@appaloosa.io
7. UPDATES TO THIS POLICY
We may update this Cookie Policy periodically to reflect changes in our practices or for other operational, legal or regulatory reasons.
We encourage you to consult this page regularly to stay informed about our cookie practices.
Date of last update: October 1, 2025
8. CONTACT
For any question regarding our use of cookies, please contact us:
Data Protection Officer (DPO):
Email: dpo@appaloosa.io
General support:
Email: support@appaloosa.io
Postal address:
OB2J
9 impasse Rolland
64200 Biarritz
France
9. FURTHER RESOURCES
To learn more about cookies and the protection of your privacy online:
- CNIL - Cookies and trackers
- All About Cookies (in English)
- Your Online Choices (Europe)
Document updated on October 1, 2025 - Version 2.0