COOKIE POLICY
Last updated: October 1, 2025
1. INTRODUCTION
We use cookies to improve your experience on our websites https://www.appaloosa.io and https://www.appaloosa-store.com. This Cookie Policy is part of OB2J’s Privacy Policy. It covers the use of cookies between your device and our site.
We also provide basic information about third-party services we may use, which may also set cookies as part of their service. This policy does not cover their cookies.
If you do not wish to accept cookies from us, you should set your browser to refuse cookies from https://www.appaloosa.io and https://www.appaloosa-store.com. In that case, we may be unable to provide some of the content and services you expect.
2. WHAT IS A COOKIE?
A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data serving the cookie’s purpose, and the cookie’s own expiry time.
Cookies are used to enable certain features (e.g., login), track site usage (e.g., analytics), store your user settings (e.g., time zone, notification preferences), and personalize your content (e.g., advertising, language).
Cookies set by the website you visit are generally called first-party cookies. They usually only track your activity on that specific site.
Cookies set by other websites and companies (i.e., third parties) are called third-party cookies. They may be used to track you on other websites that use the same third-party service.
3. TYPES OF COOKIES AND HOW WE USE THEM
3.1 Essential cookies
Definition: Essential cookies are critical to your experience of a website, enabling core features such as user logins, account management, shopping carts, and payment processing.
Our use: We use essential cookies to enable certain functions on our website.
These cookies are strictly necessary for the site to function and cannot be disabled.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| _appaloosa_session | User session / Authentication | Session | First-party |
3.2 Performance cookies (Analytics)
Definition: Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with data tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors users may encounter, and make better strategic decisions to improve the overall experience of their audience.
Our use: We use performance cookies on our site.
These cookies collect pseudonymized data (e.g., a unique ID associated with your device or browsing session) which is considered personal data under the GDPR. IP addresses are shortened (IP anonymization), and we do not receive information that directly identifies you. The use of Google Analytics requires your prior consent.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| ajs_anonymous_id | analytics | 1 year from last access | Third-party |
| ajs_group_id | analytics | 1 year from last access | Third-party |
| ajs_user_id | analytics | 1 year from last access | Third-party |
| analytics_session_id | analytics | 1 year from last access | Third-party |
Google Analytics (GA4)
We use Google Analytics 4 to analyze the use of our website.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Unique identifier to distinguish users | 2 years | Third-party (Google) |
| ga<container-id> | Maintains session state | 2 years | Third-party (Google) |
| _gid | Unique identifier to distinguish users | 24 hours | Third-party (Google) |
IP anonymization: Yes, IP addresses are anonymized.
More information: Google’s use of cookies
HubSpot Analytics
HubSpot helps us track interactions with our website and marketing content.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| __hstc | Main tracking cookie to identify visitors | 6 months | Third-party (HubSpot) |
| hubspotutk | Tracks a visitor’s identity (used for forms and deduplication) | 6 months | Third-party (HubSpot) |
| __hssc | Pageview session counter | 30 minutes | Third-party (HubSpot) |
| __hssrc | Indicates if the visitor restarted their browser | Session | Third-party (HubSpot) |
More information: HubSpot cookies
3.3 Functionality cookies
Definition: Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time-zone settings). With this information, websites can provide you with personalized, enhanced, or optimized content and services.
Our use: We use functionality cookies on our site, mainly via HubSpot to personalize the user experience.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| hs-messages-is-open | Determines if the chat widget is open for future visits | 30 minutes of inactivity | Third-party (HubSpot) |
| hs-messages-hide-welcome-message | Prevents repeated display of the chat welcome message | 1 day | Third-party (HubSpot) |
3.4 Marketing and advertising cookies
Definition: Targeting/advertising cookies help determine which promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an ad. This helps companies improve the effectiveness of their campaigns and the quality of the content presented to you.
Our use: We use marketing cookies via HubSpot and Google Analytics to improve our marketing campaigns.
HubSpot Marketing
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| __hstc | Visitor tracking for marketing | 6 months | Third-party (HubSpot) |
| hubspotutk | User token for marketing tracking | 6 months | Third-party (HubSpot) |
3.5 Customer support cookies (Intercom)
We use Intercom to provide real-time customer support via chat for customers from our administration interface.
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| intercom-id-[app_id] | Anonymous unique ID for each visitor | 270 days | Third-party (Intercom) |
| intercom-session-[app_id] | Session ID to track a specific visit | 7 days | Third-party (Intercom) |
| intercom-device-id-[app_id] | Device identifier | 270 days | Third-party (Intercom) |
More information: Intercom cookies
4. MANAGING YOUR COOKIE PREFERENCES
4.1 HubSpot consent banner
When you first visit our website, you will be presented with a cookie consent banner asking you to accept, refuse, or manage your cookie preferences.
You can change your preferences at any time by:
- Clicking the “Manage cookies” link in the footer of our website
- Adjusting your browser settings
Consent storage: Your choices are stored for 6 months via HubSpot, after which we will ask for your consent again.
4.2 HubSpot consent cookies
HubSpot uses the following cookies to manage your preferences:
| Cookie name | Purpose | Duration |
|---|---|---|
| __hs_opt_out | Remembers you opted out of cookies | 6 months |
| __hs_do_not_track | Prevents HubSpot tracking code from sending information | 6 months |
| __hs_cookie_cat_pref | Records the cookie categories you consented to | 6 months |
| hs_ab_test | Used to consistently serve the same version of an A/B test page | Session |
4.3 Your browser settings
You can also manage cookies via your browser settings. Most browsers allow you to:
- See which cookies are stored
- Block all cookies
- Block only third-party cookies
- Clear cookies when you close your browser
- Delete all existing cookies
Note: Blocking cookies may affect your experience on our website and limit the available features.
Instructions by browser:
- Chrome
- Firefox
- Safari
- Edge
4.4 Additional options
Global Privacy Control (GPC): You can broadcast Global Privacy Control (GPC) to opt out of cookie use on each participating browser system you use. Learn more about Global Privacy Control.
Blocking images/transparent GIFs: Most browsers and devices allow you to configure your device to prevent images from loading. To do so, follow the instructions in your browser settings.
5. THIRD-PARTY SERVICES AND THEIR COOKIES
Our websites integrate third-party services that may set their own cookies. We have no direct control over these third-party cookies.
5.1 Google Analytics
Provider: Google LLC
Purpose: Audience analytics and visit statistics
Privacy policy: Google Privacy Policy
Opt-out: Google Analytics Opt-out Add-on
5.2 HubSpot
Provider: HubSpot, Inc.
Purpose: CRM, marketing automation, page hosting, consent management
Privacy policy: HubSpot Privacy Policy
Cookie policy: HubSpot Cookie Policy
5.3 Intercom
Provider: Intercom R&D Unlimited Company
Purpose: Customer support and live chat
Privacy policy: Intercom Privacy Policy
Cookie policy: Intercom Cookie Policy
6. COOKIES AND GDPR
In accordance with the General Data Protection Regulation (GDPR), we comply with the following principles:
6.1 Consent
We request your explicit consent before placing non-essential cookies (analytics, marketing, functionality) on your device.
6.2 Exempt essential cookies
Cookies that are strictly necessary for the operation of the site do not require prior consent in accordance with Article 82 of the French Data Protection Act (Loi Informatique et Libertés).
6.3 Clear information
We provide clear and comprehensive information about:
- The cookies we use
- Their purpose
- Their retention period
- The third parties who have access to them
6.4 Withdrawal of consent
You can withdraw your consent at any time by:
- Using the cookie manager on our site
- Changing your browser settings
- Contacting us at dpo@appaloosa.io
7. UPDATING THIS POLICY
We may update this Cookie Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.
We encourage you to review this page regularly to stay informed about our cookie practices.
Date of last update: October 1, 2025
8. CONTACT
For any questions regarding our use of cookies, please contact:
Data Protection Officer (DPO):
Email: dpo@appaloosa.io
General support:
Email: support@appaloosa.io
Postal address:
OB2J
9 impasse Rolland
64200 Biarritz
France
Document updated on October 1, 2025 – Version 2.0
Cookie Policy
We use cookies to help improve your experience of our website at https://www.appaloosa.io and https://www.appaloosa-store.com. This cookie policy is part of OB2J SAS's privacy policy. It covers the use of cookies between your device and our site.
We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.
If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from https://www.appaloosa.io and https://www.appaloosa-store.com. In such a case, we may be unable to provide you with some of your desired content and services.
What is a cookie?
A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.
Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalize your content (e.g. advertising, language).
Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.
Cookies set by other sites and companies (i.e. third parties) are called third-party cookies They can be used to track you on other websites that use the same third-party service.
Types of cookies and how we use them
Essential cookies
Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing.
We use essential cookies to enable certain functions on our website.
Performance cookies
Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. They do not collect personal information about you.
We use performance cookies on our site.
Functionality cookies
Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party services.
We do not use this type of cookie on our site.
Targeting/advertising cookies
Targeting/advertising cookies help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service.
We do not use this type of cookie on our site.