App Store
Every App, One Place
App Management
One
One Corporate App Store for Every Business App
Distribute, configure and secure every app your teams need.
A branded enterprise app store for your public, private and web apps. Settings, security policies and licenses managed from one console, on company devices and BYOD alike.
Integrations
Pre-Configured Integrations for Your Core Apps
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Office 365
Deploy the full Office 365 suite (Outlook, Teams, OneDrive) with managed configurations already applied. Email accounts, SharePoint access, and OneDrive policies are set before the app even opens. No employee setup required.
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FAQ
Frequently Asked Questions About Mobile Application Management
- Mobile Application Management (MAM) is a set of tools that lets IT teams distribute, configure, update, and secure business applications across a mobile fleet. Unlike full MDM, which controls the entire device, MAM focuses specifically on apps and the data they contain. This makes it the preferred approach for BYOD programs, where employees keep ownership of their personal device while IT protects corporate information at the app level.
- Appaloosa manages three categories of applications. First, private enterprise apps (your own internal tools, uploaded directly to the platform). Second, public apps from the Apple App Store and Google Play, distributed silently with managed configurations. Third, web apps and bookmarks that appear alongside native apps in your corporate store. All three types can be pre-configured, assigned to specific user groups, and secured with the same policies.
- MAM applies security policies at the application level, not the device level. Corporate apps run in a managed container that prevents data from leaking to personal apps. IT can enforce authentication, restrict copy-paste between managed and personal apps, and remotely wipe only business data if an employee leaves or a device is compromised. Personal photos, messages, and apps remain completely untouched.
- For iOS, Appaloosa integrates with Apple Business Manager to distribute and reclaim Volume Purchase Program (VPP) licenses automatically. When an employee no longer needs an app, the license returns to your pool and can be reassigned instantly. For Android, apps are distributed through Google Play Private. Appaloosa gives you a centralized dashboard to track license usage, avoid over-purchasing, and ensure compliance across both platforms.
- Most organizations have their corporate app store running within 30 minutes. Connect Apple Business Manager or Google Play Private, add your apps, define user groups, and publish. Employees can access the store immediately through a web portal or by installing the native Appaloosa app. No on-premise infrastructure is required. Appaloosa is fully cloud-hosted in France, on infrastructure qualified SecNumCloud by ANSSI.
- Silent install pushes an app onto a device without asking the user to confirm anything. On Android it goes through Managed Google Play: you assign the app to a group, and it appears on the device at the next sync, already configured. On iOS the same happens with licenses held in Apple Business Manager. That is what makes a forced update across a whole fleet realistic, instead of writing an email nobody reads. On a personal device, silent install stays inside the work profile.
- On company-owned devices, yes, both ways round. You can run an allowlist where only the apps published in your enterprise app store can be installed and everything else is blocked, which is the usual setup for dedicated and kiosk devices. Or you keep the catalog open and block specific apps. Sideloaded APKs are blocked by default on managed Android. On a personal device, app distribution is limited to the work profile, so what people install on their own side is out of scope.
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