Guide What is Apple Business Manager?

Apple Business Manager works faster with Appaloosa.

Apple Business Manager works better with Appaloosa. We provide full integration for simpler iOS app deployments and user management.


Deploy Custom Apps automatically to employees or partners with or without Mobile Device Management.

Apple Business Manager

Sync and ship your private iOS apps

Appaloosa and Apple Business Manager work seamlessly together. Publish your apps to Apple Business Manager, Appaloosa will handle the distribution to your users.

Sync apps from Apple Business Manager

Appaloosa contains your apps from all distribution channels including Apple Business Manager. Your Apple Business Manager apps will be automatically imported to your administration console, alongside other apps you need to deploy.

Manage users with access

Any user can be invited by email and will receive all instructions to set up the store on their device and download the app instantly.

Instant app install

Users will download the app directly from the private section of Apple’s App Store. No iOS profile or configuration required.

Automated redemption codes management

For unmanaged devices, Apple Business Manager relies on redemption codes to allow users to download. Instead of generating and assigning redemption codes manually, Appaloosa manages it automatically for you.

Generate redemption codes

Get redemption codes from Apple Business Manager to allow any users to access your app.

Upload to Appaloosa

Import your redemption codes to Appaloosa as a xls file.

Automated code management

Appaloosa will automatically manage redemption codes and assign available ones to new or existing users.

Apple Business Manager, faster

Start for free. 14-day trial. No Credit Card required.

Group Management

Deploy Selectively

Define user groups to target the right apps to the right users. Only user groups with access will be able to download your app.

Single Sign-On

Protect App Access

Connect Appaloosa with your own directory using SAML v2 or OAuth to simplify user provisionning.

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Apps, always up to date

All apps listed in Appaloosa will automatically update whenever you publish a new version.

Learn more with our selected content

Explore our blog to learn about Apple Business Manager, iOS device management and iOS code-signing.

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