Mobile Application Management (MAM) is a set of software solutions that enables administrators to securely deploy and manage mobile applications on corporate and personal smartphones and tablets.
Unlike Mobile Device Management (MDM), MAM solutions focus on distributing and managing apps to authorized users, such as employees, business partners and even customers in a simple, self-service manner.
Mobile Application Management allows you to distribute and manage apps without having to manage the entire device.
With Mobile Application Management, IT administrators can apply management and policy control functionality to individual apps that are then delivered through enterprise app stores and managed locally on devices via an Enterprise Mobility Management (EMM) provider console.
A centralized dashboard allows administrators to manage corporate app life-cycles:
Typically offered as a web portal or native app, an app store facilitates self-service deployments. It helps monitor and control the entire application life cycle — including app delivery, usage tracking, removing outdated apps and controlling which versions workers use. IT can also secure apps and oversee issues related to compliance, data governance, bulk purchasing and licensing. The store can be branded to support communications with customers and partners, and also provides a forum for user feedback and quality control.
IT can remotely implement and modify security policies that enforce compliance and data loss prevention on any device, including:
Delivering and maintaining corporate mobile apps clearly appears as a key topics for companies as of today.
A number of best practices have emerged to answer needs from both companies and user expectations.
There are several cases when standalone Mobile Application Management (MAM) prevails over Mobile Device Management, such as: