This article is part of our guide: What is Apple Business Manager?

To register for Apple Business Manager, visit to register for your account.

Apple will ask for basic company information alongside with your DUNS. Each account registration takes a few days to be approved and you will be ready to manage apps & devices.

Apple Business Manager Enrollment

Apple will also require the creation of a Managed Apple ID, which is an Apple ID used in a business context.

If your business plans to deploy custom or private apps — ie apps that are developed internally — to employees, we suggest you also apply to the Apple Developer Program in order to have the code-signing capabilities to do so. Having such an account will enable your team to deploy apps for beta testing and ultimately, private distribution.

Next in our guide: Apple Business Manager features explained